Are you a CURL LOVER? If you're crazy about your curls, but want more control, ask your stylist for an Opti.smooth cold-smoothing service. You'll love--The softer curls, style-and-go hair, freedom from frizz Results last--From 2-4 months It takes--About 1 hour in the salon

Are you a STRAIGHT SHOOTER? If you're dreaming of hair that's permanently straight, ask your stylist for anOpti.smooth heat-straightening service with a flat iron. You'll love--Having silky straight hair every day, no styling struggle ever Results last--Permanently It takes--Less time than conventional strighteners; only 3 to 4 hours in the salon depending on your hair length

GO SMOOTH OR STRAIGHT... IT'S UP TO YOU. Throw away your blow dryer, your flat iron, your 27 brushes in assorted sizes. Freedom from unruly curls & frizz is here! Advanced Opti.smooth Technology Makes the Difference

Whether it's cold-smoothing or heat straightening, Opti,smooth's unique formulations protect your hair every step of the way. Your hair looks beautiful, feels natural, moves like silk.

• Patented ceramide technology reinforces and protects hair
• Auto-stop action helps prevent over-processing
• Silicones, humectants and emollients moisturize and condition hair

Caring for your Hair

Caring for Your Hair is Easy. To shampoo, condition and style your hair, be sure to use Sleek.look. In 4 steps, this patented Smoothing System keeps humidity locked out, sleek styles locked in. Your hair will stay sensuously smooth and sleek!

For the First 48 Hours After Your Opti.smooth Service: If your hair is cold-smoothed - Don't shampoo or get hair wet.

If your hair is heat-straightened - Don't shampoo or get hair wet. Don't use clips, braids, pins or put your hair in a ponytail.

FAQ's

Q: Will this service damage my hair?
A: Opti.smooth's patented cermacide technology and auto-stop action protect hair through every step. Conditioning agaents leave it soft and smooth. Just maintain your hair at home with the Sleek.look Smoothing System, and you'll be amazed at the condition and shine.

Q: How does the Opti.smooth heat-straightening process work?
A: Your hair will be softened with an Opti.smooth Creme then rinsed. Next, it will be blown drty, then flat-ironed in very small sections. After that your hair will be rebonded, rinsed, conditioned and rinsed again.

The cold-smoothing process is similar but the main difference is that your hair will not be flat-ironed.

Q: When will I need a retouch?
A: You can come in for a cold-smoothing retouch when your new growth is 2 inches long. For a heat-straightening retouch, your new growth must be 4 inches long. Your stylist will explain the difference and discuss the options with you.

Q: Can I color my hair after it's been smoothed or straightened?
A: You can have smoothed or straightened hair and color too (in case of the cold-smoothing service, on the same day!). Just ask your stylist for a Color Sync Demi-Color or Imprints Color Gloss service.

Q: How much will it cost?
A: Starting at $175 | consultation needed.